December 24th, 9pm, Eastern Standard Time is the most active time in the Rent fandom. It is the opening line in the show, and sets the scene for the rest of the musical. Rent fans everywhere celebrate their beloved show at this time, most with posts on social media, and many with friends around at the time. It can often be the time when fans begin playing the movie, proshot, or soundtrack. This line is spoken by Mark Cohen.